Ask any successful startup founder about the key to success in the companies they’ve built, and they’ll almost tell you that it all comes down to creating a fantastic company culture. “Startup Culture” as a term is difficult to define and even harder to quantify. But still, I would define it as something that is built from the very start and help shape the soul of a company. It is a driver of innovation and a strong one increases loyalty, productivity, foster teamwork and reduces negative behaviour.
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