Mark Twain famously noted that “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning”.
Admittedly, Twain didn’t know a thing about SEO, but his wisdom remains relevant beyond technology. Because, when you come to think of it, that’s a large part of what we do: we struggle to find the best way to say something, so as to make it the most attractive to potential users.
In the past few months we’ve been working relentlessly on a game-changing SEO tool: The Keyword Tool and Content Assistant. A tool that is perfectly adapted to the digital marketing realities and designed to help you to improve what matters most: rankings.
We firmly believe that our Keyword tool is, for the moment, the fastest way to boost your Google rankings. With the hope that we’ve stirred your curiosity, we invite you to scroll down and read more about the tool that will make you re-think they way you do SEO.
- Does It Take You Months, If Not Years, to Improve Your Rankings?
- Keyword Tool & Content Assistant – The Tool That Changes the SEO Game
- How Is cognitiveSEOs’ Keyword & Content Tool Different Than the Other Keyword Research Tools
- How To Get Higher Rankings on Google in Three Easy Steps
- What Is the Content Performance Score?
- Does Content Performance Influence Rankings? – Massive SERP Research
- Case Studies – Higher Rankings with 30 Minutes Work in Less Than 48 Hours
Does It Take You Months, If Not Years, to Improve Your Rankings?
How many times did it happen to you to write amazing content that simply didn’t rank the way you’d expect to?
And how many coffees did you drink trying to figure out why other pages rank in front of you for a keyword that you are highly interested in?
I know it happened to me a lot and I know how frustrated I felt.
Lately, it’s getting harder and harder to rank on Google’s top rankings, no need to insist on that. Yet, we cannot stop thinking: What can we do to reach those top positions? Are links the solution? Maybe content?
Last year we realized that the competition in Google was made up of mega-brands like Wikipedia, Forbes and Entrepreneur. Yet, to have a puncher’s chance against these huge authority sites we need to outsmart them.
But how can small brands and businesses stand a chance in front of these giants? Off page factors like links are not in our direct control. And even if they were it’s almost impossible to keep up with the link amount a big brand is getting.
We then realized that the solution stands in the ranking factors that we can control, such as content.
As we like to find solutions more than we like complaining about problems, we’ve started to experiment with some advanced theories about how Google classifies top ranking content and to put them into practice. We’ve played around with complex algorithms, semantic search and cutting edge artificial intelligence.
The amount of work invested in creating this metric? Humongous!
The results? Worth every second!
As mentioned before, we’ve figured out a solution for the Google top positions issues and the results were incredible:
- Higher rankings
- More organic traffic (within days)
And as we, at cognitiveSEO, like to share the best experiences and tools with you, we’ve started working on a tool that will make re-think all your SEO’s strategies.
Keyword Tool & Content Assistant – The Tool That Changes the SEO Game
Ranking on Google’s top positions is becoming harder and harder every day. And this is because there are a lot of ranking factors that are not under your direct control.
Everywhere you turn you hear the saying: Content Is King. But what does that even mean?
With Google focusing more on semantic search, content remains a huge ranking factor. And, unlike backlinks for instance, content is in your full control.
What we did was create a tool that will help you take full advantage of content as a Google ranking factor. A tool like no other, a tool that understands how the SEO game needs to be played these days. A tool that makes no compromise in terms of quality. A tool that delivers higher rankings & increased organic traffic – The Keyword Tool and Content Assistant.
Below you can see an explanatory video on what our Keyword Tool is all about.
You too can become a topical authority and get the best possible rankings based on content.
Relavancy and optimization. Two important attributes that every content should have. And we are going to tell you exactly how to achieve them.
Our Keyword Tool & Content Assistant is not just a tool, but a 3 in 1 tool that combines these powerful features:
- Keyword Research
- Ranking Analysis
- Content Optimization
The keyword research tool will help you to identify new ranking opportunities and thousands of keyword and topic suggestions.
The Ranking Analysis will give you insights on the top ranking pages in Google, letting you know the reasons why those sites are ranking there, from a content point of view and not only.
The Content Optimization Tool is a fully personalized content assistant that will guide you to craft optimized and relevant content that will rank in top SERPs.
This tool is for any marketer, webmaster, SEO Pro, blogger or content writer who needs an app that will actually yield results on short and long term; a tool that is fully transparent and understands how the SEO landscape has evolved in the last years.
How Is cognitiveSEOs’ Keyword & Content Tool Different Than the Other Keyword Research Tools
When you read the title of this chapter, chances are you must have said something like: “oh no, not another keyword research tool.”
And you couldn’t be more right.
This is NOT just another keyword tool or a Google Keyword Planner alternative.
Yes, it gives you thousands of keyword suggestions and ranking opportunities and yes, by using the tool you can find the keywords that people are typing into Google Search Box. And even the keywords from autocompletes and search engine suggestions, ordered by search volume, cost per click or keyword difficulty.
But it does much more than that.
While all the other tools (that we are aware of) stop at giving you keyword suggestions, we go that extra mile: we let you know what to do with those keywords by giving you the exact methodology one should follow to improve their ranks.
What is the purpose of a keyword research tool if not improve your rankings? We understood this need and this is how we came up creating a tool that will ease the process of your final purpose: higher rankings.
If we were to include everything that the Keyword Tool & Content Assistant does in just one tagline, this would be it:
The Keyword Tool & Content Assistant helps you to find keyword opportunities & create better performing content.
As we were saying before, there are lots of keyword research tools available, yet there’s no other tool like this one out there. And this is because our tool is not just a simple keyword explorer. Our tool also offers the exact methodology one should follow to improve their ranks.
As we cannot summarize everything that our freshly launched tool can do for us in just one tagline, allow us to give you some more insight on what cognitiveSEO’s newest member can do for you:
- Reveal Thousands of Topics & Keywords Opportunities in a Matter of Seconds (it offers instant results on any term that might cross your mind)
- Complete Keyword Research Using a Fresh & Massive Database (it gives you way more recommendations coming from multiple sources: our own huge, updated database, suggestions and autocompletes from multiple search engines, + many others.
- Understand How Content Impacts Search Engines’ Rankings (it gives you content insights for any website, letting you know why some pieces of content perform better than others )
- Identify the Exact Keywords Your Content Is Missing to Rank Higher (it will give you access to exact focus keywords you should use in order to obtain the best possible ranks)
- Create topically relevant content for any niche and industry (it offers you a personalized Content Assistant Tool that guides you through the whole optimization process )
Of course, these are just some highlights on what the tool can do for you. But don’t believe us! Go ahead and try it for yourself.
How To Get Higher Rankings on Google in Three Easy Steps
The most terrifying words in the search engine optimization world are: I’m a SEO expert and I will rank your site #1. And this is because there are a lot of agencies out there that guarantee number one ranks for any major search term by using all sort of shady tactics. We even wrote a blog post about this.
While getting ranked #1 is an entirely desirable outcome, the truth is that no one can guarantee that it will actually happen. It’s not that you aren’t trying hard enough. Rather, there are so many factors influencing the ranking that it would be impossible for anyone to be able to proficiently control all of them.
However, there are ranking factors that are out of your control (backlinks, social signals, etc.) and others that are under your total control, such as content.
What we did was find a solution to control one of the most important ranking factors: CONTENT.
There is no easy way out when it comes to ranking high on Google. We know this and any digital marketer or SEO Pro knows this as well.
What we are offering is not an easy way out but an efficient and simple methodology of increasing rankings.
We also know that Google uses so many algorithms when ranking a website that it’s almost impossible to keep up with all of them. So what can you do in order to be among Google’s favorites?
Make use of the algorithms that are in your direct control, such as Content.
Google has come a long way in fine tuning its algorithms and its tendency lately has been to rank sites according to content, more than any other factors. They have even created an algorithm that will de-rank websites with thin content and which are not topical authorities in their niches.
Considering everything mentioned above, this is how we came up with a solution for getting high ranks, based mainly on content.
No backlinks required, no other extra work. Just a good, relevant, optimized content methodology that will most likely move your rankings where you deserve: in top Google position.
With no further introduction, we are proud to present you the 3 steps technique that brought us and our early adopters awesome results in terms of organic traffic and rankings:
- Step 1. Use the Keyword Explorer to Reveal Thousands of Topics & Keywords Opportunities
- Step 2. Understand How Content Impacts SERP by Using the Ranking Analysis
- Step 3. Use the Content Assistant to Identify the Exact Keywords Your Content Is Missing to Rank Higher
There is no magic formula, no shady tactics, just effectively channeled effort.
Step 1. Use the Keyword Explorer to Reveal Thousands of Topics & Keywords Opportunities
In the modern SEO landscape a keyword research tool is not just a passing trend but a must.
And when we started crafting our own keyword tool what we had in mind was to create an all – inclusive tool, the one that will give you all the info in one place, without being forced to search elsewhere.
So, let’s say that I own a health website and I am interested in the keyword “protein shakes”. A simple search on the Keyword Tool will reveal thousands of opportunities that might have never crossed my mind: keywords I have never thought on ranking before, topics I should target considering monthly search volume or cost per click, + many other ideas.
As you can see in the screenshot above, you can now identify not only new topic ideas, but also the keywords it is worth investing in. Check out the most relevant keywords, the one with the highest volume and find out cost per click data so you can better craft your SEO strategy.
Where from do we get the data for our Keyword Tool?
- Huge proprietary database, constantly updated
- Search engines suggestions
- Autocompletes from multiple search engines
- + many other sources
What is the main info you will have access to by using the tool?
- Thousands of keywords and topics suggestions
- Monthly Search Volume
- Keyword Difficulty
- Cost per Click
Step 2. Understand How Content Impacts SERP by Using the Ranking Analysis
So you’ve made the keyword research, you found the best topics opportunities for you and you’ve decided to focus on a specific keyword. Now what?
Now you can get even more data not only on the topic or keyword you are focusing on but also on the top ranking pages for that keyword.
You now have access to a piece of info that you cannot find elsewhere:
You get to know the exact keywords that boosted a piece of content in top Google results.
As you can see in the screenshot above, when searching for what web pages rank on the top results for “protein shakes”, you will also see the reasons why those pages are ranking there.
You will get insights on the keywords those pieces of content used, you will know the number of words each ranking page has and its performance. You will also get a readability score based on which you can get an idea of how easy it is to read that page. And if you want to see for yourself how that page looks like, you can access it directly from the tool.
Another important metric highlighted by us within this section is the Content Performance score, a metric we are going to tackle in the future chapters.
Step 3. Use the Content Assistant to Identify the Exact Keywords Your Content Is Missing to Rank Higher
Wouldn’t it be great if there was a tool that would tell you the exact things your content is missing to rank in top 10 results?
Good news: We’ve invented that tool!
Content Assistant – the personalized content optimization tool that will give you the exact recommendation you should use so that your content will rank the highest.
How does the Content Assistant work?
For the last months we’ve been working on an algorithm that would determine the impact content has on rankings. This is how we came up with the Content Performance score, a metric detailed in the following chapters, and the Content Assistant, a tool that tells which are the exact keywords you should add to your content to rank higher.
We analyze the top ranking pages in Google for the specific keyword you are interested in and based on a complex semantic algorithm we let you know which are the exact keywords your content should contain to be as relevant and as optimized as possible.
You can start optimizing a new content or work on an existing one. Let us go back to our “protein shakes” example. What I did was take a piece of content written on this subject and added to the Content Assistant.
As you can see in the screenshot below, the tool tells me the exact keywords I should use in my content, highlights the one I already use and lets me know if there are keywords that I should use more often. In the situation of keyword stuffing, the tool will let me know what are the words I overused and due to which my content would not perform as it should.
The better optimized the content, the higher the content performance score and the chances of ranking in top Google results. Your users will get better and more relevant content and you will get higher rankings.
Does it look straightforward? Well, it actually is and the benefits it brings are HUGE.
The time it takes to optimize a page? Of course, it depends on the context.
With 30 minutes or less spent on optimizing you can get top rankings.
What Is the Content Performance Score?
As we, at cognitiveSEO, like to be problem solvers, we tried and failed, failed then tried some more, worked a lot until we found a solution for this: The Content Performance Metric.
The metric that shows you how well a page is optimized from a content point of view, on a scale from 0 to 100. The higher the score, the better optimized the content is. And not only this: the same metric gives you info on the reasons why a piece of content is performing well or not.
The Content Performance metric is an indicator entirely developed by us, everything from soup to nuts. A lot of Google reverse engineering was involved in this, combining algorithms and concepts such as semantic search, LSI (Latent Semantic Indexing), TF*IDF or topical authority, just to mention a few.
As you can see in the screenshot below, you get a content performance score for every piece of content you might be interested in, for any keyword or topic.
As I know you are curious what’s happening under the hood, I am going to share with you a bit from our internal “kitchen”:
- We start by analyzing the top rankings results from Google, having the content as a focus point.
- After this, we apply some really advanced algorithms in order to identify the semantics, topics and keywords used on those pages. We do not take in consideration HTML tags influence (h1/h2, etc.). We only look at how well written and relevant the content is, trying to identify the exact factors that boosted those pieces of content on the top of the rankings.
- Based on an in-depth analysis, we give a content performance score for each piece of ranking content, highlighting the focus keywords used by that piece of content.
Does Content Performance Influence Rankings? – Massive SERP Research
After we developed the Content Performance Score, we wanted to make sure that there is a connection between Content Performance and Rankings.
And without lingering for too long, we started a massive SERP research on 30,000 keywords trying to identify whether and how content performance influences Google’s top rankings.
After we processed all the data, when we looked at the correlation between Content Performance and Position, we knew we were on to something. A really strong Pearson’s correlation coefficient (-0.97), confirmed by the distribution in the chart.
The higher the score on content performance, the more likely a page is to be ranked higher up.
I am not going to detail here the researcher’s joy that we felt once we saw the results.
We then knew that our Content Performance Score is accurate and it does predict higher rankings.
Of course, the content performance score is not the only factor that matters when Google ranks a webpage. There are domain and page performance, the freshness of the content and other metrics. However, the Content Performance is a metric that is now at your disposal and you can make the most out of it. You can increase your Content Performance score and therefore hope for higher rankings.
We also ran a regression analysis to make sure the correlation was right and the results more than confirmed our theory. It turned out there was a 97% positive relationship between variables and that the regression model accounts for 94% of the variation in ranking. With p falling way below 0.01, it is clear that this finding is significant and not the result of random chance.
This, of course, doesn’t mean that there aren’t other factors that contribute to ranking variation, just that the variation in content performance correlates, to a very large degree, with the variation in rankings, and that it is consistent with all the other factors.
There are obviously a lot of other tests that we would like to run to further assess the robustness of our model, and hope to do so in the future. But for now, what we found has more than solidified our trust in the new tool.
We are not going to annoy you with many methodological data (if we haven’t already) as we are going to write a more detailed blog post on this matter in the future.
What you need to keep in mind for the moment is that a high Content Performance score is correlated with better rankings in Google.
Case Studies – Higher Rankings with 30 Minutes Work in Less Than 48 Hours
Our Content Assistant allows you to fully optimize your content and to make it topically relevant in a matter of minutes. As you have the exact recommendation you should follow in order to get the best possible rankings at your disposal, all you need to do is invest a small amount of time for some great results.
It’s a win – win situation for everybody: the users get better, relevant content and you are getting higher rankings.
The time spent in optimizing the content can differ on the context, of course. From what our users have told us so far, it seems to be taking somewhere between 5 to 30 minutes for each optimized page. The improved ranks were visible for some of them in less than 24 hours and for other in just a couple of days.
We have some great case studies we would like to share with you. Bill Sebald, Jason Acidre and Krumel were some of the SEO experts who used cognitiveSEO’s newest family member and had some great results after using the tool.
Bill experienced great results in less than 24 hours. Great result for him and for us as well.
|Within 24 hours, we saw our rank improve from #5 for the term we were optimizing for to #2. This fluctuated over the next few days but then we settled into the #2 spot and have remained there since. Read the full case study.|
|founder @Greenlane, 15 years of eCommerce and SEO experience|
Jason is another pro that likes our tool (we hope) just as much as we do. The testimony is that he went straight to number one page in Google with minimum time investment.
|From position #12 to position #5 in under 30 days (for the term “SEO Philippines”). Read the full case study.|
|Experienced SEO Pro, Co-founder @xightph|
Krumel is an SEO expert who has been working in the Search marketing field for more than 10 years now. His experience with the Content Assistant tool was great as he managed to boost his clients’ traffic up to the sky.
|I’ve increased my clients’ organic traffic with 78% in one month. The rankings were almost immediately improved.And we efficiently increased the visibility in SERPs and traffic. Read the full case study.|
|Founder & CEO @Advert Point|
To make things easier for you, here are the exact steps you need to take when doing content optimization with our Keyword Tool and Content Assistant:
- Enter your targeted keyword.
- Review the keyword suggestions.
- Go to the Ranking Analysis section to see how content impacts rankings for your competitors.
- Go to Content Assistant and start optimizing your content (old or new).
- Implement the changes on your site (publish new article/page or update old page/post).
- Go to Search Console and ask Google to fetch/re-fetch your content.
- Wait & check your improved rankings.
We can keep on talking on what our newly launched Keyword Tool and Content Assistant can do for you. But we say go ahead and see for yourself. Take the tool for a spin and let us know your thoughts on it. Hope you’ll love it as much as we do.